The proposed logo for the NEIGHBORHOOD HUBS was designed as a symbol of unity and sharing, with the visual ability to "travel from neighborhood to neighborhood.".
It consists of a pictogram, the logotype "CASE DI QUARTIERE," and the payoff "Bologna fa balotta," a local Bolognese expression meaning "to cooperate, to unite."
For each variant, the payoff of the main logo makes room for the specific neighborhood name and is "illuminated" by its corresponding color code.
For each variant, the payoff of the main logo makes room for the specific neighborhood name and is "illuminated" by its corresponding color code.
For each "individual house," a sign or symbol has been identified that characterizes the neighborhood it refers to.
[Project carried out in collaboration with the graphic design studio SM5]